1955-2011

In the passing of Steve Jobs, I felt it appropriate to dedicate the home page to Steve’s genius and different thinking.  I also wanted to share a handful of quotes that I feel can apply to many things in life.

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”

 

“We’re just enthusiastic about what we do.”

 

“Every once in a while a revolutionary product comes along that changes everything.… one is very fortunate if you get to work on just one of these in your career…. …Apple’s been very fortunate it’s been able to introduce a few of these into the world”

 

“We’ve never worried about numbers. In the market place, Apple is trying to focus the spotlight on products, because products really make a difference. […] Ad campaigns are necessary for competition; IBM’s ads are everywhere. But good PR educates people; that’s all it is. You can’t con people in this business. The products speak for themselves.”

 

“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

 

“The most compelling reason for most people to buy a computer for the home will be to link it into a nationwide communications network. We’re just in the beginning stages of what will be a truly remarkable breakthrough for most people–as remarkable as the telephone.”

 

“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”

 

“Picasso had a saying: ‘Good artists copy, great artists steal.’ We have always been shameless about stealing great ideas…I think part of what made the Macintosh great was that the people working on it were musicians, poets, artists, zoologists and historians who also happened to be the best computer scientists in the world.”

 

“[Y]ou can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

 

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

 

“I read a study that measured the efficiency of locomotion for various species on the planet. The condor used the least energy to move a kilometer. Humans came in with a rather unimpressive showing about a third of the way down the list….That didn’t look so good, but then someone at Scientific American had the insight to test the efficiency of lomotion for a man on a bicycle and a man on a bicycle blew the condor away. That’s what a computer is to me: the computer is the most remarkable tool that we’ve ever come up with. It’s the equivalent of a bicycle for our minds.”

 

“But there is one more thing…..”

 

“… Stay hungry. Stay foolish.”

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