The web is a constantly changing place, and the way we view websites and perceive “good vs bad” webpages has a lot to do with what is popular at a certain time, and what the abilities of the designer are/were at that time. In today’s Web 2.0 world, with sites like wordpress, blogger, youtube, and a gamut of social networks, we are used to interacting with the web in a certain way. Here are a few trends (for now) that make a site more visually appealing and user friendly.
Simplicity, lack of clutter, and precision… all words that describe what has been a fairly consistent trend in web design. When designing, using empty space and allow it to frame your message – creating a more precise communication of the content that is most important. When aiming for minimalism, I would suggest using a grid system—but keep in mind that designers have mixed opinions about this approach. Without a grid, though, there is a danger that what you produce will appear disorganized and incomplete.
A variety of type faces have been around for quite some time, and today designers are using it as a primary tool of innovation. Until recently, many web designers used a strict set web-safe fonts (Times New Roman, Helvetica, Arial). But with the growing numbers of tools and applications, typography has become a primary design element in its own right. The demand for larger and more exciting fonts is rapidly increasing, and these fonts are replacing the old system fonts as designers play with new techniques, styles, and sizes. Tools such as WhatTheFont, CSS Typeset and Typetester have helped designers be more creative and allow for different typeface to be used across the web.
Literally everything I’ve seen lately has explored and implemented this in some form of another. There is always some type of grain, noise, stitching, or other texture that subtly appears in the background of sites. You many not fully notice it, but it’s back there, and there are a few things to know about using it…The visual experience of the audience increases exponentially if the background is aesthetically pleasing and precise. The points to focus on are simplicity of design and the illusion of textures to create depth and dimension on the page. Nothing too excessive, and nothing to transparent. Test and retest until you find that perfect fit.
These are just a few trends that are currently popular… to see more, check out the links below and try different things to make your site unique and hip.